Updating the e-commerce experience for an iconic maker culture tech company.
Brief
Redesign e-commerce experience for cost-effective development within Magento framework. Help create a strategic roadmap for converting site to full Magento site. MakerBot users cherish the company and its site as an important informational and community resource. How can we improve engagement with MakerBot e-commerce experience?
Project Overview
TIMELINE
3 months
TEAM
Kevin Regan, Alexander Sarro, Helen Jennett
DELIVERABLES
Strategy, Wireframes, Prototypes and Visual Designs for e-commerce site
TOOLS
Sketch, Photoshop, InVision, Google Analytics, Google Sheets
PROCESS
Site Audit, Competitive Analysis, Google Analytics Review, Sitemap, Userflows, Wireframing and Visual Design
MY ROLES
UX Researcher, Interaction Designer, UI Designer, Visual Designer. I was the sole designer on the project.
Designs
