BRIEF
Design, build and launch direct-to-consumer e-commerce website — from discovery to launch in 3 months.
Project Overview
TIMELINE
3 months
TEAM
Kevin Regan, Alexander Sarro, Mayra Hernandez
DELIVERABLES
Wireframes, Prototypes, Visual Designs for e-commerce site
TOOLS
Sketch, Photoshop, InVision, Google Sheets
PROCESS
Onsite discovery, site audit with client, defined problem space, competitive research, wireframing and, finally, visual design.
MY ROLE
User Research, Content Strategy, Information Architecture, Interaction Design, UI Design, Visual Design. I was the sole designer on the project.
Research
Audit of their existing site. Objectives: understanding their product, understanding their content needs, understaing their functional needs.
Onsite discovery with client. We conducted a stakeholder seminar. We learned about their business. We combined stakeholder interviews with a site audit and some competitive analysis.
Competitive Analysis. I returned to New York with a competitive set. I did a deeper analysis of these sites.
Ideation
Team Ideation. Design (me), the PM and the lead developer, reviewed our research and then developed a strategy: focus on blocks of content not pages, create blocks that can be used on any page, these blocks include bold CTAs that point to collection page or product page.
USER FLOW
Wireframes
Visual Designs
