BRIEF
Research user. Redesign direct-to-consumer e-commerce website. Replatform existing site from Magento to Shopify with new visual designs as a part of brand refresh. Minimize customizations and complex development work in visual designs.
Project Overview
TIMELINE
4 months
TEAM
Kevin Regan, Tina Rubin
DELIVERABLES
User Research, Wireframes, Visual Designs, Prototypes
TOOLS
Sketch, InVision, Photoshop, InDesign, Acrobat.
PROCESS
Stakeholder interview, heuristic analysis of Magento site, content audit, competitive analysis, wireframing, visual designs and prototypes.
MY ROLE
User Research, Content Strategy, Information Architecture, Interaction Design, UI Design, Visual Design. I was the sole designer on the project.
Research
The Persifor brief was to redesign and then replatform. My research and discovery involved a review of Google Analytics, an heuristic markup of Persifor’s Magento site and competitive analysis. I synthesized my findings into personas and collected all other relevant research into an interactive PDF report. Tina and I met with the client and reviewed our findings with her.
Google Analytics
Personas
Our initial conversations with client stakeholder, which was confirmed by our review of Google Analytics, made us realize that Persifor had two distinct user types.
Heuristic Markup
Site Map
WireframING
When I wireframe, I tend to look for examples in the wild (competitive analysis), and use that as a starting place. With Shopify it’s a little different. In order to simplify development it makes more sense to start with a pre-existing theme and then customize from there. That’s the approach our development team was taking. So theme selection replace wireframing.
Visual Designs
After agreeing on a theme I then mocked up a version of the site that showcased a set of features and we refined it based on client feedback.
